Top 6 Fashion Brands that have adopted Calligraphy to Brand Activations

When it comes to new ideas and innovation for brand activation, there are many shapes and forms. According to Jawbone Brand Experience, some popular brand activation ideas are:

• Experiential marketing
• Sampling campaigns
• Digital marketing
• In-store events
• Outdoor events
• Campaign promotions

In order to have a successful brand activation event, according to Repsly,  some of the most effective practices for brand activations are:

  • Build long-term support for your brand through the activation by connecting with your customers on a deeper level than you would be able to in a traditional setting.

  • Use your brand activation to boost sales by linking the event directly to a new release or featured item

  • Invoke an emotional response with your campaign to ensure that people walk away having felt something.

  • Leverage different types of media to reach unique audiences and tell your story from a variety of angles

Personalized Calligraphy and Engraving have been a popular brand activation practice among fashion brands in recent years. Calligraphy Pour Toi will feature the Top 6 Famous Fashion Brands that have succeeded in their in-store events via Calligraphy & Engraving.

  1. Prada

Prada has created a unique customer experience via hand-written calligraphy card along with every items in the store. This can be a perfect idea on special occasions when people go shopping the most for gifting and it also offers customers a whole gift package that make it easier for everyone without worrying about packaging and greeting cards.

Live Calligraphy Holiday Activation at Prada by      Betty Ling Calligraphy

Live Calligraphy Holiday Activation at Prada by

Betty Ling Calligraphy

Prada Christmas Calligraphy Event by    The Ingk Studio

Prada Christmas Calligraphy Event by The Ingk Studio

2. Dior

Hand engraved personalized fragrances from Dior     by    Calligraphy En Vogue

Hand engraved personalized fragrances from Dior by Calligraphy En Vogue

3. Jo Malone

 

Engraved Jo Malone London Candle by    The Ingk Studio

Engraved Jo Malone London Candle by The Ingk Studio

Personalised calligraphy on Jo Malone London Ribbons to celebrate the launch of the Poppy & Barley fragrance in Australia. Ribbons are handpainted by    The iNGk Studio.

Personalised calligraphy on Jo Malone London Ribbons to celebrate the launch of the Poppy & Barley fragrance in Australia. Ribbons are handpainted by The iNGk Studio.

4. Givenchy

Personalized Givenchy Lip Stick by    Calligraphy En Vogue

Personalized Givenchy Lip Stick by Calligraphy En Vogue

Personalised calligraphy on Givenchy perfume bottles at a Pop-Up store launch event at Sydney Westfield.     (   The Ingk Studio)

Personalised calligraphy on Givenchy perfume bottles at a Pop-Up store launch event at Sydney Westfield.

(The Ingk Studio)

Personalized Engraving by    The Ingk Studio

Personalized Engraving by The Ingk Studio

5. Channel

Engraving by     Calligraphy En Vogue

Engraving by Calligraphy En Vogue

6. Max Mara

Personalised calligraphy silk head bands for Max Mara     by    Calligraphy en Vogue

Personalised calligraphy silk head bands for Max Mara

by Calligraphy en Vogue

6. Catier

Cartier Fragrance Bottle Engraving by    Slinging Ink® Calligraphy & Engraving

Cartier Fragrance Bottle Engraving by Slinging Ink® Calligraphy & Engraving

 

With high competition in the fashion market, retailers will have to keep finding more new ideas that are different and unique to be able to not only bring back the clients they currently have but also build more new followers. When it comes to personalization, calligraphy and engraving have certainly become one of the brand activation tactics that will create an emotional connection with clients and deepen the relationship with the brand.

Drop me a line if you like the blog. :)

Your friendly Calligrapher,

Hayley

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